parks

Shanghai, Monday, 18 August 2025.
Merlin Entertainments has strategically launched the world’s largest LEGOLAND Resort in Shanghai, marking a significant milestone in theme park innovation. Spanning 318,000 sq m and featuring over 75 interactive attractions across eight themed zones, the resort represents a US$550m investment targeting China’s rapidly growing family entertainment market. With 85 million LEGO bricks, unique experiences like the first Journey to the West themed area, and a 250-room immersive hotel, the park aims to transform family leisure by offering educational play experiences. Designed specifically for children aged 2-12, the resort promises to blend global LEGO brand recognition with rich local cultural elements, creating a destination that connects imagination, learning, and entertainment.

London, Monday, 18 August 2025.
The Natural History Museum has ingeniously partnered with Universal Products & Experiences to create an immersive Jurassic World pop-up that transforms museum retail into an educational adventure. Visitors can explore a tropical island-themed space featuring life-sized prehistoric creature replicas like Titanosaur and Quetzalcoatlus, alongside an interactive fossil dig area for children. The pop-up shop offers official merchandise, with all proceeds supporting the museum’s scientific research. By leveraging the popular film franchise, the museum aims to spark curiosity about natural history and provide an engaging gateway for visitors to connect with scientific exploration, demonstrating how entertainment can effectively communicate complex scientific concepts.

Des Moines, Monday, 18 August 2025.
The 2025 Iowa State Fair is rewriting history with unprecedented attendance and entertainment success. Surpassing the one million visitor mark with a day still remaining, the fair has shattered previous records. The Grandstand concerts have drawn an impressive 131,616 attendees in the first 10 days, eclipsing the 2019 record. Headline acts like T-Pain, Pitbull, and Megan Moroney have electrified audiences, with T-Pain’s concert drawing 16,202 fans. Notably, the fair’s culinary scene is equally vibrant, with the Bacon Chicken Ranch Eggroll winning the People’s Choice Best New Food award, securing 44.7% of 10,711 total votes. These milestones underscore the fair’s enduring appeal and its ability to continually reinvent itself as a premier cultural event.

Xiamen, Sunday, 17 August 2025.
Fantawild Group is driving significant growth in regional entertainment infrastructure by strategically developing new theme park attractions in Southeastern China. The company’s expansion focuses on Fujian Province, with planned developments in Xiamen and ongoing investments in Jining. This calculated move demonstrates Fantawild’s commitment to leveraging local tourism potential and advanced theme park technologies, signaling a robust approach to regional market penetration and entertainment sector growth. By targeting these specific locations, Fantawild is positioning itself to capitalize on emerging regional tourism trends and create immersive entertainment experiences that attract both local and potential international visitors.