Chessington, Thursday, 21 August 2025.
Chessington World of Adventures is set to revolutionize children’s entertainment with the UK’s first dedicated Paw Patrol themed land in 2026. Spanning 1.4 acres, this immersive experience will feature four rides, including a ‘my first rollercoaster’, character meet-and-greets, and themed dining options. Strategically timed marketing efforts include character appearances starting May 24, 2025, and five exclusive Paw Patrol-themed hotel rooms launching in summer 2025. The project represents a significant strategic move to attract younger families and enhance the park’s competitive positioning in themed entertainment, leveraging the popular children’s media franchise to create an innovative and engaging park experience.
Strategic Theme Park Expansion
Chessington World of Adventures is set to introduce the UK’s first dedicated Paw Patrol themed land, a groundbreaking 1.4-acre development scheduled to open in 2026 [1]. The new attraction will feature four innovative rides, including a ‘my first rollercoaster’ designed specifically for young families [1].
Marketing and Engagement Strategy
The park has developed a comprehensive marketing approach to build anticipation for the new themed land. Starting May 24, 2025, Paw Patrol characters Chase, Skye, and Rubble will make appearances at the park, symbolically ‘overseeing’ the construction of the new attraction [1]. Additionally, the resort will unveil five exclusive Paw Patrol-themed hotel rooms in summer 2025, marking a first for the UK [1].
Strategic Vision
Fiona Eastwood, Merlin CEO, highlighted the strategic importance of the project, stating that the partnership ‘reinforces our position as the preferred partner for the world’s most beloved brands and builds on our expanding offer to families with younger children’ [1]. Marie Marks from Paramount emphasized the commitment to creating family entertainment that allows young visitors to immerse themselves in a Paw Patrol adventure [1].
Additional Engagement Efforts
To further enhance visitor experience, Chessington will host a ‘Paw Patrol Autumn Adventure’ from September 3-26, 2025. This interactive park trail will feature character meet-and-greets and provide access to 20 preschool-friendly rides and attractions [1].
Bronnen