Madrid, Monday, 25 August 2025.
Parques Reunidos is transforming corporate entertainment benefits with a strategic expansion of its Bono Oro Plus Empresas program for 2025. The initiative offers substantial 40% discounts at multiple theme parks including Terra Mítica and Isla Mágica, signaling a sophisticated approach to corporate partnership development. By providing attractive employee benefits across its entertainment portfolio, the company aims to strengthen business relationships and create unique value propositions for corporate partners. These discounts, applicable only at ticket counters and not online, represent a targeted strategy to enhance corporate engagement and employee satisfaction through immersive leisure experiences.
Program Details and Discount Structure
The Bono Oro Plus Empresas program for 2025 introduces significant corporate discounts across multiple theme parks in the Parques Reunidos portfolio. Participating parks include Terra Mítica and Isla Mágica, offering 40 percent discounts on day ticket purchases [1]. Additional parks in the program feature varying discount levels, with Dinópolis providing a 25 percent discount and Port Aventura offering 35 percent off day ticket rates [1].
Key Discount Limitations
Important restrictions apply to these corporate benefits. The discounts are exclusively applicable to general ticket rates and cannot be combined with existing promotions [1]. Furthermore, purchases are limited to ticket counter transactions, requiring participants to present both their Bonoparque and identification document [1]. These conditions ensure the program maintains its targeted corporate partnership approach.
Strategic Corporate Engagement
By introducing these substantial discounts, Parques Reunidos demonstrates a sophisticated approach to corporate relationship management [GPT]. The program not only provides attractive employee benefits but also creates a unique value proposition for corporate partners across its entertainment portfolio [2].
Bronnen