London, Monday, 18 August 2025.
The Natural History Museum has ingeniously partnered with Universal Products & Experiences to create an immersive Jurassic World pop-up that transforms museum retail into an educational adventure. Visitors can explore a tropical island-themed space featuring life-sized prehistoric creature replicas like Titanosaur and Quetzalcoatlus, alongside an interactive fossil dig area for children. The pop-up shop offers official merchandise, with all proceeds supporting the museum’s scientific research. By leveraging the popular film franchise, the museum aims to spark curiosity about natural history and provide an engaging gateway for visitors to connect with scientific exploration, demonstrating how entertainment can effectively communicate complex scientific concepts.
Museum-Entertainment Collaboration
The Natural History Museum (NHM) has launched a strategic partnership with Universal Products & Experiences, creating an innovative Jurassic World pop-up shop that transforms museum retail into an educational entertainment experience [1]. The collaboration runs until September 7, offering visitors an immersive journey into prehistoric life through a tropical island-themed exhibit.
Exhibit Design and Interactive Elements
Visitors can explore life-sized replicas of Titanosaur and Quetzalcoatlus, prominent prehistoric species featured in the recent Jurassic World Rebirth film [1]. A special interactive fossil dig area allows young visitors to engage hands-on with paleontological exploration, making scientific learning accessible and engaging.
Merchandising and Museum Mission
The pop-up shop offers a comprehensive range of Jurassic World-inspired merchandise, including books, toys, games, and official apparel [1]. Notably, all proceeds from the shop—including online purchases—will directly support the museum’s charitable mission and scientific research.
Educational Philosophy
Claire Bevan, head of retail and customer contact at NHM, emphasized the exhibit’s broader purpose: fictional franchises like Jurassic World can spark genuine curiosity about the natural world, providing an innovative gateway for engaging audiences with scientific research [1].
Bronnen