Washington DC, Wednesday, 20 August 2025.
In a remarkable display of resilience, the US tourism industry has shattered expectations in 2025, with multiple states delivering unprecedented performance. Florida led the charge, welcoming an extraordinary 34.4 million visitors in Q2, marking the highest quarterly figure ever recorded. Domestic travelers were the backbone of this success, representing over 91% of total visitors. Despite ongoing trade tensions and geopolitical challenges, states like Hawaii, California, Texas, and New York demonstrated robust tourism growth. Key highlights include significant increases in visitor spending, airport traffic, and hotel revenues, signaling a strong recovery and strategic positioning of the US travel sector. The data suggests a renewed traveler confidence and the tourism industry’s adaptability in navigating complex economic landscapes.
Florida’s Tourism Triumph
Florida emerged as the standout performer in the US tourism landscape, recording an unprecedented 34.4 million visitors in Q2 2025 [1]. Domestic travelers comprised an overwhelming 91.57% of total visitors, demonstrating the robust strength of internal travel markets [1]. The state’s commercial airports processed 28.6 million enplanements, with smaller airports like Punta Gorda experiencing a remarkable 22.5% growth [1].
Beyond Florida, other states showcased impressive tourism metrics. Hawaii welcomed 2.46 million visitors in Q2 2025, generating over $5.3 billion in economic activity [2]. Visitors demonstrated increased spending, with an average daily expenditure of $258, representing a nearly 6% year-on-year increase [2]. Chicago O’Hare Airport experienced its busiest June on record, handling over 8 million passengers [2].
International Travel Dynamics
International travel patterns revealed nuanced trends. While domestic markets remained strong, international arrivals showed varied performance. Florida’s overseas visitors grew by 11.4% compared to Q2 2024, welcoming 2.3 million international travelers [1]. However, some markets like Japan and Canada remained below pre-pandemic levels, with international visits down approximately 50% and 25% respectively in June 2025 [2].
Economic Resilience
The tourism sector demonstrated remarkable economic resilience despite ongoing trade tensions and geopolitical challenges. Hotels in key destinations like Hawaii saw statewide revenue per available room reaching $267 in April, with average daily rates at $366 [2]. The performance suggests a strong recovery and strategic positioning of the US travel industry [GPT].
Bronnen