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United Parks & Resorts Reshapes Financial Leadership with Strategic Accounting Officer Appointment

United Parks & Resorts Reshapes Financial Leadership with Strategic Accounting Officer Appointment
2025-08-21 business

Orlando, Thursday, 21 August 2025.
United Parks & Resorts has strategically elevated Kevin Connelly to Chief Accounting Officer, signaling a pivotal moment in the company’s financial governance. Connelly brings extensive experience from senior finance roles at multiple organizations, including Appreciation Homes, LLC and Capview Partners, LLC. His appointment follows the departure of William Myers, with a carefully managed transition plan ensuring continuity. The move comes at a time when the company is navigating complex financial landscapes, potentially indicating a nuanced approach to operational optimization within the theme park and entertainment sector. Connelly’s professional background, including certification as a Public Accountant and a Business Administration degree, positions him as a strategic choice for driving financial performance.

Leadership Transition Details

United Parks & Resorts has appointed Kevin Connelly as the new Chief Accounting Officer, effective August 18, 2025 [1]. The appointment follows the stepping down of William Myers, who will remain with the company until the end of the month to ensure a smooth leadership transition [1].

Professional Background

Connelly brings extensive experience from senior financial roles, having previously served as Chief Financial Officer, Chief Operating Officer, and Senior Managing Director at Appreciation Homes, LLC from June 2019 to January 2025 [2]. His professional credentials include a Bachelor of Business Administration in accounting from James Madison University and certification as a Certified Public Accountant in the State of Maryland [2].

Market Context

The leadership change occurs amid mixed market signals for United Parks & Resorts. Current analyst ratings position the company’s stock as a Neutral recommendation, with TipRanks’ AI Analyst Spark noting solid operational performance but highlighting challenges including financial distress from high leverage and negative equity [3].

Compensation Structure

Connelly’s compensation package includes a base salary, bonus opportunities, and stock options, aligned with the company’s existing executive incentive plans [1]. The most recent analyst price target for United Parks & Resorts (PRKS) stock is set at $46.00 [3].

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