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United Parks Bolsters Financial Leadership with Strategic Accounting Officer Appointment

United Parks Bolsters Financial Leadership with Strategic Accounting Officer Appointment
2025-08-20 business

Orlando, Wednesday, 20 August 2025.
United Parks & Resorts has strategically appointed Kevin Connelly as its new Chief Accounting Officer, signaling a pivotal leadership transition during a complex corporate landscape. At 55 years old, Connelly brings extensive financial expertise from previous roles at companies like Appreciation Homes, LLC and Capview Partners, LLC. His comprehensive compensation package includes a $260,000 annual base salary, a 60% bonus target, and substantial stock options. This appointment follows the stepping down of William Myers, with a smooth transition period planned through August 31, 2025. The move comes amid the company’s recent quarterly earnings that fell short of analyst expectations, highlighting the critical importance of robust financial leadership in navigating current market challenges.

Professional Background and Expertise

Kevin Connelly brings an extensive financial leadership background to United Parks & Resorts, having previously served as Chief Financial Officer, Chief Operating Officer, and Senior Managing Director of Appreciation Homes, LLC from June 2019 to January 2025 [3]. His professional experience spans multiple prestigious roles, including senior finance positions at companies such as DSM Nutritional Products Ltd, Martek Biosciences Corp, and Aether Systems, Inc. [3] Connelly holds a Bachelor of Business Administration in accounting from James Madison University and is a Certified Public Accountant in the State of Maryland [3].

Compensation and Transition Details

The strategic appointment comes with a comprehensive compensation package designed to align with the company’s incentive structures. Connelly will receive an annual base salary of $260,000, with an annual bonus target of 60% payable in cash and/or company stock [1][3]. Additionally, he will have a long-term incentive opportunity equal to 80% of his base salary, complemented by a one-time grant of stock options and restricted stock units valued at $250,000 each, vesting in four equal annual installments [1][3].

Corporate Context and Performance

Connelly’s appointment occurs during a challenging period for United Parks & Resorts, with the company recently reporting Q2 2025 earnings that fell short of analyst expectations. The company’s financial performance revealed an earnings per share (EPS) of $1.45, missing the consensus estimate of $1.76, and quarterly revenue declining -1.485% to $490.21 million [4][5]. This leadership transition follows the stepping down of William Myers, who will remain with the company until August 31, 2025, to ensure a smooth handover [1][3].

Industry Positioning

The appointment comes amid broader industry challenges, with theme park operators facing significant headwinds including severe weather impacts and changing consumer spending patterns [6]. While United Parks & Resorts experiences some financial constraints, the company continues to strategize for future growth, with plans to explore international development opportunities and potentially delay domestic hotel expansion projects [6].

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