Madrid, Wednesday, 20 August 2025.
Parques Reunidos is set to transform its theme park experience by replacing the existing Lost Temple Immersive Tunnel with a new Paramount Pictures attraction in 2026. This strategic move signals the company’s commitment to innovative themed entertainment and demonstrates their ability to refresh visitor experiences through high-profile licensing partnerships. By integrating a well-known entertainment brand, the park aims to attract more visitors and provide a cutting-edge immersive experience that goes beyond traditional theme park offerings. The investment reflects the ongoing evolution of theme park entertainment, where storytelling and brand recognition play increasingly crucial roles in creating memorable guest experiences.
Strategic Partnership Unveiled
Parques Reunidos is preparing to transform Movie Park’s entertainment landscape by introducing a new Paramount Pictures attraction in 2026, replacing the existing Lost Temple Immersive Tunnel [4]. The project was officially announced on 1 June 2025, with company CEO Fernando Eiroa expressing enthusiasm about the strategic partnership [4].
Park’s Historical Context
Movie Park Germany has a complex historical background, having previously operated as Warner Bros. Movie World Germany since its 1996 opening [5]. The park nearly faced closure after losing its Warner Bros. licenses, with previous management even considering returning the land to its original agricultural owners [5].
Under previous leadership, the park transformed from a loss-making enterprise to a successful destination, attracting 1.2 million annual visitors [5]. The Spaniard group Parques Reunidos acquired the park and continues to operate it alongside other entertainment venues like Slagharen and Bobbejaanland [5].
Bronnen