Zhuhai, Wednesday, 12 November 2025.
Last Wednesday the TEA ranked Chimelong Ocean Kingdom in Hengqin at 12.6 million annual visits — a standout figure that underlines Asia’s rising share of global theme-park attendance and the resilience of large domestic attractions. For retail professionals, the headline is not just volume but visitation quality: sustained repeat traffic from Macau and Guangdong, predictable seasonal peaks, and high-capacity days that compress shopping windows and raise the value of efficient on-site merchandising, F&B throughput and queuing retail. The number also signals infrastructure stress at resort clusters and sharper competition between domestic mega-parks and international brands, affecting guest sourcing strategies and partnership opportunities for concessionaires. When assessing commercial potential, operators and investors should pair TEA’s ranking with local travel flows, per-capita spend trends and the park’s recent investments in operations — those variables determine whether 12.6 million visits translate into scalable retail revenue or require tactical capacity and pricing adjustments.