Chicago, Wednesday, 20 August 2025.
Merlin Entertainments is transforming shopping mall experiences with two groundbreaking attractions: Super Neon and WONDRA. Developed in under a year through a collaboration with Fever, these immersive spaces represent a strategic response to declining retail engagement. Super Neon, a 11,700 sq ft interactive light installation in Minneapolis, and WONDRA, an 11,500 sq ft nature-inspired experience near Chicago, offer cutting-edge visual technologies that engage visitors through sensory interaction. Targeting millennials, Gen Z, and families, these attractions aim to convert traditional retail spaces into dynamic entertainment hubs, blending technology, design, and emotional storytelling to create memorable, multi-sensory experiences that reconnect people with technology and nature.