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IAAPA Expo

What suppliers revealed at IAAPA: modular attractions, faster delivery and new revenue levers

What suppliers revealed at IAAPA: modular attractions, faster delivery and new revenue levers

2025-10-29 rides

Orlando, Wednesday, 29 October 2025.
At IAAPA Expo Orlando, key suppliers signalled a shift toward modular, interoperable attraction ecosystems to operators and merchandisers. Vekoma teased a ‘surprising’ coaster tied to Grupo Vidanta, WhiteWater unveiled compact, capacity‑boosting waterplay systems, Dronisos highlighted near‑500 shows at Disneyland Paris validating drone spectacles, and Accesso updated its accessoPassport guest‑management SaaS. Together these reveals point to shorter lead times, bundled procurement opportunities across rides, shows and retail/F&B systems, and rising demand for systems‑integration expertise to turn IP‑compliant show tech into per‑capita revenue. For retail teams this means tighter tie‑ins between show scheduling and F&B/merch forecasts, higher yields from dynamic bundles, and new vendor negotiation levers around modular delivery and post‑install platform fees. Operators should prioritise integration roadmaps, rider throughput metrics and IP licensing terms when evaluating bids. Expect procurement windows to shorten and the premium on cross‑discipline project managers to grow as suppliers push packaged, interoperable stacks that monetise flow.

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What suppliers revealed at IAAPA: modular attractions, faster delivery and new revenue levers