Tokyo, Friday, 31 October 2025.
Tokyo Disneyland opened The Happy Ride with Baymax last Wednesday, introducing a compact, IP-led flat ride that reimagines Big Hero 6’s nursebots as ride operators who pull vehicles that whirl and pivot in unpredictable ways — the attraction’s standout detail and primary guest draw. Presented by Daihatsu Motor Co., Ltd., the experience is built for high-frequency, family-focused capacity: short cycles, deliberate load/unload choreography and strong visual storytelling let the resort broaden day-part appeal for younger demographics without the land or investment of a coaster. For retail and operations teams, the ride underscores two trends: leveraging familiar characters to drive throughput and monetizing corporate sponsorships to underwrite attraction growth in mature urban parks. Expect integrated audio content — including a special-version track tied to the attraction — and measurable queue pressure early on, making this a useful case for planners balancing guest mix, sponsorship revenue and compact footprint economics.