Seoul, Monday, 1 September 2025.
Announced this Monday, Everland will open an immersive zone based on Netflix’s KPop Demon Hunters this fall, leveraging the streamer’s most-watched animated film and a soundtrack that topped Billboard and UK singles charts. For retail and operations teams, the installation is a compact case study in extracting retail and F&B yield from a high-profile IP: layered revenue streams (mission-driven games, limited-edition drops, character meet‑and‑greets, and localized K‑food) are designed to lift average transaction value and repeat visitation. Key operational levers to watch include long‑term rights management with Netflix, inventory strategies for exclusive merchandise, mission design that balances engagement and crowd capacity, and KPIs that extend beyond attendance (ATV, repeat rate, and earned social reach). Expect practical takeaways on guest‑flow planning, experiential retail placements, and how cultural exports can be activated as destination drivers for both domestic and international audiences.