Orlando, Monday, 25 August 2025.
Merlin Entertainments’ confirmed Peppa Pig theme park for the US in 2025 — targeting family-focused, midscale demand with lower price-point day tickets — paired with Triotech’s 25th‑anniversary push of modular, media‑driven dark rides and high‑capacity simulators, spells a clear market shift. Retail and leisure operators should expect accelerated franchising of proven children’s IP to capture domestic attendance, and a faster supplier pipeline offering repeatable, lower‑engineering attractions that prioritise throughput, maintainability and reduced lifecycle costs. The most intriguing fact: two industry pillars are aligning — operators expanding greenfield and localized franchised parks while suppliers scale product lines to meet predictable family demand. For investors and procurement teams this raises immediate priorities: clarify licensing and revenue-share terms, model capital intensity of greenfield versus retrofit, and tighten RFP specifications on capacity, serviceability and total cost of ownership to avoid supplier‑consolidation and operational bottlenecks.