K-pop IP

Yongin, Tuesday, 14 October 2025.
Everland has extended its K-pop Demon Hunters tie-in into nightly commerce-driving entertainment: last Sunday it launched an 11‑minute singalong fireworks spectacle in Four Seasons Garden that pairs a 24‑metre LED screen, immersive sound and on‑screen lyrics with synchronized pyrotechnics and projection mapping. The park boosted fireworks volume by about 25% to create a “golden gate” sky effect, turning the finale into a concert-like communal moment and supporting an expanded themed zone and 38 limited-edition SKUs aimed at driving evening attendance, dwell time and per‑capita retail spend through year‑end. Operationally the rollout requires changes to crowd flows, staffing and pyrotechnic maintenance and raises regulatory, noise‑management and capital‑recovery considerations for parks near dense urban areas. For retail teams, the activation illustrates how short‑cycle IP spectacles can convert fandom into late‑day revenue and merchandise urgency, while demanding aligned operations, pricing and inventory strategies to capture peak demand without overexposing licensed stock or saturation.

Yongin, Wednesday, 24 September 2025.
This Wednesday Everland opened a temporary ‘KPop Demon Hunters’ zone at its Yongin resort, using Netflix’s hit animated IP to convert fandom into footfall, social content and higher per‑capita spend. The activation pairs themed photo sets, character meet‑and‑greets, music‑driven live activations and limited‑edition merchandise with food concepts tied to rival groups HUNTR/X and Saja Boys—an approach designed to create scarce SKUs and Instagram‑ready moments that shorten decision funnels. For retail and ops teams the intriguing takeaway is scale and speed: a rapid, cross‑department rollout that required tight coordination across creative, operations and retail to manage crowd flows, timed entertainment and inventory for high‑demand items, while slotting the overlay into Everland’s broader autumn calendar. Read on to understand the commercial levers, merchandising tactics and operational trade‑offs behind this kind of streaming‑IP seasonal overlay and what it means for licensing, calendar planning and short‑window retail strategies.