London, Monday, 18 August 2025.
The Natural History Museum has ingeniously partnered with Universal Products & Experiences to create an immersive Jurassic World pop-up that transforms museum retail into an educational adventure. Visitors can explore a tropical island-themed space featuring life-sized prehistoric creature replicas like Titanosaur and Quetzalcoatlus, alongside an interactive fossil dig area for children. The pop-up shop offers official merchandise, with all proceeds supporting the museum’s scientific research. By leveraging the popular film franchise, the museum aims to spark curiosity about natural history and provide an engaging gateway for visitors to connect with scientific exploration, demonstrating how entertainment can effectively communicate complex scientific concepts.