Anaheim, Tuesday, 4 November 2025.
Disney is rolling out Soarin’ Across America simultaneously at Disneyland Resort and Walt Disney World in summer 2026 as part of its US 250th-anniversary ‘Disney Celebrates America’ campaign. For retail professionals this dual-resort, high-profile overlay matters because it pairs synchronized coast-to-coast attraction launches with company-wide media promotion—driving concentrated mid-season demand and opening windows for limited-run merchandise, themed F&B, and integrated cross-platform retail activations. Operationally expect capacity rebalancing, projection and motion-system retuning, and guest-flow changes that could shorten refurbishment windows for existing Soarin’ assets. The most intriguing fact: Disney is using a coordinated, resort-wide theatrical update tied to broadcast and platform programming to move visitation patterns nationally, not just locally. This creates opportunities for scalable retail strategies—timed exclusives, tiered SKUs by region, and flexible inventory allocation—plus risks around supply lead times and staffing during peak summer 2026 deployment. Prepare merchandising calendars and fulfillment plans now to capture the spike and revenue.