Madrid, Thursday, 28 August 2025.
Parques Reunidos introduced IrenIA at the Zoo Aquarium de Madrid this Thursday, a conversational AI layered into both interpretive and operational workflows to answer visitor questions and surface real‑time animal‑care information. Built with support from Microsoft Spain’s Modern Workplace team, IrenIA aims to reduce routine frontline queries while integrating with existing content repositories and multilingual interfaces for Madrid’s international audience. The most intriguing fact: the project explicitly couples guest‑facing interpretation with back‑office animal‑care data, forcing early decisions about data governance and welfare‑sensitive messaging. For retail and attractions operators, the rollout signals a near‑term acceleration of enterprise generative AI across portfolios, promising staffing efficiencies and tighter guest engagement but raising vendor, ownership and regulatory questions. Technical priorities include model tuning for biodiversity accuracy, seamless IT integration, and governance frameworks to ensure animal‑care communications remain accurate, compliant and ethically framed—practical considerations any operator planning a similar deployment must resolve before scale-up.