attraction development

Orlando, Friday, 12 September 2025.
At IAAPA Expo in Orlando, leading suppliers used product launches and partnerships to signal a clear shift in operator priorities: modular content delivery, hybrid attractions that blend media and mechanics, tighter supplier-led IP integrations, and design choices that cut installation time and lifetime operating costs. Highlights ranged from a surprising new Vekoma coaster and Triotech’s multi-site immersive dark rides to expanded drone-show work with Dronisos and Disneyland Paris, Reverchon’s next‑gen flume and adaptable safety restraints, and WhiteWater’s compact, high-capacity waterplay concepts. The most intriguing takeaway is how vendors are packaging experiences-as-a-service—combining turnkey systems, content updates and commerce tools like Accesso’s Passport—to boost throughput and revenue while reducing capex pain points. For operators and developers, the Expo reframed decisions: choose partners that offer integrated systems, faster installs and upgrade paths rather than standalone hardware, because those choices now drive guest value, operational resilience and long-term margins.

Madrid, Wednesday, 20 August 2025.
Parques Reunidos is set to transform its theme park experience by replacing the existing Lost Temple Immersive Tunnel with a new Paramount Pictures attraction in 2026. This strategic move signals the company’s commitment to innovative themed entertainment and demonstrates their ability to refresh visitor experiences through high-profile licensing partnerships. By integrating a well-known entertainment brand, the park aims to attract more visitors and provide a cutting-edge immersive experience that goes beyond traditional theme park offerings. The investment reflects the ongoing evolution of theme park entertainment, where storytelling and brand recognition play increasingly crucial roles in creating memorable guest experiences.