attraction technology

Orlando, Sunday, 16 November 2025.
At IAAPA Expo 2025 in Orlando, held Friday to Sunday, major suppliers — Brogent, Triotech (with Seven), Attractions.io, Alterface, Reverchon and Embed — unveiled a coordinated wave of products targeting capacity, safety and guest experience. Highlights included next‑generation water flume engineering and novel rider restraints from Reverchon, media‑driven dark rides and modular, faster‑to‑deploy attraction concepts from Triotech and Alterface, and an AI‑driven guest assistant for operational personalization and queue management. Embed showcased cashless and analytics upgrades that materially boost pre‑visit reloads and revenue. For operators and procurement teams, the most intriguing development is the clear pivot to integrated hardware‑software offerings and modular attraction packages designed to shorten timelines and reduce capital strain. That strategy, coupled with renewed investment in ride‑safety engineering, has immediate implications for master planning, lifecycle maintenance budgets and supplier selection—forcing a rethink of procurement criteria away from standalone rides toward interoperable, service‑based partnerships and international expansion implications.

Orlando, Monday, 13 October 2025.
IAAPA Expo in Orlando showcased coordinated unveilings that signal where procurement and operations should focus for 2025. Manufacturers pushed modular attraction systems to shorten installation timelines, while media-driven integrations—most visibly drone spectacles (including a 1,571‑drone aerial image record with Disneyland Paris)—are increasingly stitched into dark rides and night shows. Suppliers highlighted incremental safety upgrades (new restraint designs and flume platforms), waterpark products aimed at throughput and OPEX gains, and platform-level guest-commerce enhancements such as ticketing and access interoperability. Strategic partnerships and confirmed 2025 delivery pipelines were prominent, but so were implied supply‑chain timing risks that could affect scheduled openings. For retail and operator buyers, the Expo frames near-term choices: prioritize modular, interoperable tech to reduce capex/time-to-market; evaluate media/drone IP tie‑ins for guest appeal and OPEX impact; and factor vendor lead times into procurement windows to avoid launch delays.