Vallejo, Wednesday, 10 September 2025.
Six Flags rolled out refreshed websites for Discovery Kingdom and St. Louis this September, using updated attraction, F&B and booking content as a rapid, low‑cost channel to drive fall attendance and test offers. For retail and park operators, the strategic value lies in improving conversion on owned channels, standardizing calls‑to‑action for easier regional campaign activation, and enabling quick A/B tests for pricing, event messaging and cross‑sell tactics before committing to broader media. The coordinated refresh preserves park-level identity while aligning playbooks for content operations and promotional mechanics, reducing asset production friction. Immediate operational wins include clearer seasonal hours and event prompts; longer-term implications cover tighter regional segmentation, faster campaign cadence and measurable lift from incremental website experiments. Teams with CRM, e‑commerce and revenue management should prioritize integrating site experiments with loyalty and ticketing data to turn learned messaging into price and bundle strategies that scale across properties by season end.