Orlando, Wednesday, 3 September 2025.
Universal’s three-part Peacock docuseries pulls back the curtain on Epic Universe and, crucially for retail and hospitality teams, functions as a coordinated commercial lever timed to shape perception and demand. Releasing the trailer ahead of the premiere this Monday, the studio stitches together legacy storytelling, high-profile creative voices and behind-the-scenes access to showcase technological innovation and IP-led investment. The most intriguing fact: the documentary isn’t just brand theatre — it’s being used alongside refreshed consumer-facing hotel materials and segmentation offers to convert narrative momentum into on-site bookings. For retail professionals, that signals an integrated owned-media strategy designed to extend guest dwell time, lift ancillary revenue and prime audiences for new capital projects and seasonal peaks. Expect campaigns that link storytelling to tangible booking propositions, sharper guest segmentation around hotel benefits, and merchandising tied to featured IP — all timed to influence buying decisions as Epic Universe comes online.