Shanghai, Monday, 18 August 2025.
Merlin Entertainments has strategically launched the world’s largest LEGOLAND Resort in Shanghai, marking a significant milestone in theme park innovation. Spanning 318,000 sq m and featuring over 75 interactive attractions across eight themed zones, the resort represents a US$550m investment targeting China’s rapidly growing family entertainment market. With 85 million LEGO bricks, unique experiences like the first Journey to the West themed area, and a 250-room immersive hotel, the park aims to transform family leisure by offering educational play experiences. Designed specifically for children aged 2-12, the resort promises to blend global LEGO brand recognition with rich local cultural elements, creating a destination that connects imagination, learning, and entertainment.