Guangzhou, Monday, 24 November 2025.
Last Sunday Chimelong Group staged a hands-on rice harvest in Guangzhou to showcase a program that converts safari and theme-park animal manure into fermented organic fertilizer used on community rice plots. For retail professionals, the striking takeaway is operational: combining pathogen-controlled composting with smart-ag tools—drone seeding and intelligent field management—lifted early rice yields by roughly 30% versus smallholder practice while reducing pesticide use and creating experiential CSR content. The event doubled as public education and charity outreach, strengthening local supply-chain relationships and adding provenance-rich storytelling for agrifood and retail channels. Key implementation considerations include feedstock logistics, fermentation and pathogen protocols, nutrient testing, regulatory compliance for on-farm reuse, and multi-site scalability. This case outlines a pragmatic closed-loop model that can lower disposal costs and embodied emissions, deepen community partnerships, and create differentiated, traceable product narratives valuable to retailers pursuing sustainability and farm-to-shelf transparency.