Madrid, Saturday, 25 October 2025.
Parques Reunidos has expanded its Bono Oro Plus Empresas across Spain for 2025, most strikingly offering 40% day‑ticket reductions at Terra Mítica and Isla Mágica, with enhanced discounts at PortAventura and Dinópolis. Framed as a revenue‑management tactic to stabilise off‑peak demand, the move was flagged in union communications last Wednesday. At the same time, Experticket’s SaaS ticketing analysis shows how advanced distribution and access tools shaped the 2025 waterpark season—supporting pricing, capacity control and secondary sales across Aquópolis and Parque Warner Beach. Key operational signals for retail teams include a 98‑day average season, Wednesday as the peak sales day and an average transaction of €81.11, suggesting opportunities for mix optimisation and partner channels. Together these shifts demand refreshed contract terms, tighter channel mix strategies, refined CRM segmentation and integration requirements for ticketing vendors to enforce corporate rules, reporting and reconciliation while capturing incremental volume without eroding retail prices.