Seoul, Tuesday, 2 December 2025.
This December, Lotte World Tower, adjacent mall and indoor theme park launched coordinated Christmas programming that purposefully routes guests across the observation deck, aquarium, retail floors and attractions to extend dwell time and lift per‑capita revenue. The most striking detail: staged entertainment and extended F&B hours are being used not just for spectacle but as operational levers to disperse peak crowds and smooth throughput across sites. For retail operators, that means integrated staffing and inventory planning, revised capacity and queue models, time‑limited merchandising tied to dynamic pricing, and cross‑venue promotions that convert sightseers into shoppers. Recent social posts from last Saturday and last Sunday show high consumer engagement with nocturnal parades and themed installations, signalling demand for evening programming. This rollout is a practical case study for mixed‑use complexes: combine unified branding, guest journey engineering and operational choreography to monetise seasonal demand while reducing peak‑day friction—key takeaways for merchandising, ops and revenue teams preparing for year‑end surges.