Madrid, Tuesday, 30 September 2025.
Parques Reunidos announced earlier this year that it sold Palace Entertainment — its U.S. portfolio of regional amusement parks, waterparks and campgrounds — to family‑owned Herschend Enterprises, signalling a strategic refocus on European markets and higher‑growth initiatives. The deal reshapes the U.S. regional attractions map by consolidating multiple sites under one operator and creates immediate integration priorities: brand and systems consolidation, harmonising labour models, and aligning maintenance and capital expenditure programmes. Key watch points for retail and supply-chain partners are deal financing and assumed liabilities, transitional services agreements, regulatory timing for ownership transfers, and impacts on supplier contracts and licensing. Attention should also fall on announced executive appointments and any stated reinvestment plan by Parques Reunidos that clarifies use of proceeds. The most intriguing fact is the immediate transfer of operational control across a mixed portfolio — a change likely to alter procurement, contract terms and local market strategies and seasonal pricing dynamics rapidly.