Anaheim, Monday, 20 October 2025.
Disney has announced Soarin’ Across America will replace current Soarin’ films at both Disneyland Resort and Walt Disney World Resort in summer 2026 as part of a company‑wide ‘Disney Celebrates America’ program tied to the nation’s 250th anniversary. The most intriguing fact: this is a coordinated, cross‑park content deployment that leverages existing high‑capacity flying‑theater assets to deliver time‑bound, IP‑neutral programming across marquee parks—a clear lever to stimulate mid‑season demand. For retail and operations teams this signals concrete implications: synchronized rollouts and marketing across installations; planned downtime for film installation, testing and AV recalibration; and the need to model changed throughput and guest flow during peak celebration periods. Expect streamlined promotional campaigns and opportunities to align retail assortments and F&B offers with patriotic programming windows. The announcement offers a practical case study in using temporary content overlays on high‑capacity attractions to drive attendance, operational complexity and cross‑channel merchandising opportunities for the summer celebration.