Burbank, Monday, 10 November 2025.
Disney rolled out a content-first holiday activation this Monday with an original short film directed by Taika Waititi and starring the voice of John Goodman, anchoring the ‘Make Someone’s Holiday Magic’ campaign on Disney+. The kid-centric short—about a girl and her doodle that comes to life—serves as a strategic lever to boost subscriber engagement, extend merchandising windows, and feed park, retail and hospitality promotions across the seasonal calendar. For retail and experiential teams, the campaign’s integrated timeline, a Holiday Magic Tour visiting over 20 cities in December, and interactive moments like a Times Square doodle billboard signal coordinated opportunities for timed IP monetization and community activations. The collaboration with established animation talent and creative agencies underscores Disney’s playbook: talent-led storytelling that cross-promotes legacy franchises while creating short-form exclusives to improve retention. Expect tighter synchronization between content premieres, in-store assortments and park-driven experiences throughout the peak spending period this holiday season.