Portsmouth, Friday, 28 November 2025.
Landsec and Holovis are installing the UK’s first large-scale immersive ApolloDomes at Gunwharf Quays in Portsmouth, deploying two 19-metre indoor domes that pair projection mapping, spatial audio and multi-sensory effects to drive dwell time and ancillary spend in a retail setting. For retail operators and landlords this is a live test of experience-led diversification: seating capacity, throughput, content refresh cadence, AV maintenance and systems integration will determine commercial viability. The domes target family groups and seasonal programming—Halloween and Christmas debuts—offering ticketing, IP partnerships and operator models that repurpose mall space for pay-on-entry attractions. The rollout’s most salient insight is how immersive theatre-grade technology can be operationalised within centre operations to create revenue lines without traditional retail tenancy. Early metrics to watch include visit conversion, average transaction value, repeat visitation and programme cost-per-seat. This case will inform investment decisions for landlords, operators and suppliers considering immersive dome formats in leisure venues.