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indoor coaster

Galacticoaster's 625 Custom Ride Combos: What Retailers Should Prepare For

Galacticoaster's 625 Custom Ride Combos: What Retailers Should Prepare For

2025-11-21 rides

Winter Haven, Florida, Friday, 21 November 2025.
Merlin’s Galacticoaster, set to open at LEGOLAND Florida in early 2026, pairs an enclosed family coaster with a customization engine that lets guests build more than 625 unique spacecraft using touchscreens and RFID wristbands. For retail and F&B teams, that level of personalization creates predictable merchandising hooks—vehicle-specific, modular build kits, and digital unlocks that drive repeat visits and incremental spend. The indoor footprint also promises reliable midweek throughput and extended dwell time by reducing weather downtime, shifting capacity planning, circulation flows. Operators should model SKU segmentation around popular build elements, test dynamic bundling tied to in-ride unlocks, and align inventory with passholder preview windows to capture demand. Operationally, anticipate training needs for staff managing customization bays and RFID systems, plus marketing opportunities around limited-run components. In short: the major commercial lever is personalization—turning a ride’s 625 combinations into a multi-channel retail strategy that increases per-cap guest revenue and visit frequency.

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Galacticoaster's 625 Custom Ride Combos: What Retailers Should Prepare For
Inside Galacticoaster: how Legoland’s new indoor coaster aims to lift off slow seasons

Inside Galacticoaster: how Legoland’s new indoor coaster aims to lift off slow seasons

2025-09-23 rides

Winter Haven, Florida, Tuesday, 23 September 2025.
Merlin Entertainments unveiled Galacticoaster on Monday, a space‑themed indoor coaster coming to Legoland Florida (and a sibling at Legoland California) in early 2026. Positioned as the parks’ most technically advanced attraction, the 1,500‑foot, 15‑m track inside a purpose‑built show building prioritizes controlled lighting, integrated media and weather‑independent operations — design choices intended to improve throughput reliability and extend seasonal utilisation. For operators and engineers, the project signals a shift toward highly themed enclosed coasters that combine mechanical and show systems, raising maintenance and lifecycle‑cost considerations around dispatch efficiency, access to media rigs and synchronized show control. From a commercial viewpoint, Merlin’s roughly $90 million two‑park spend is aimed at premiumising the guest offer: deeper storytelling, new retail tie‑ins (Orbital Outpost), and areas for toddlers and fans. Expect the headline metric for success to be off‑season attendance lift and higher per‑capita spend rather than raw capacity gains, and improved guest satisfaction metrics.

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Inside Galacticoaster: how Legoland’s new indoor coaster aims to lift off slow seasons