Jacksonville, Friday, 3 October 2025.
Sally Dark Rides this year unveiled Attack of the Robots, a license-free mixed‑media dark ride designed for flexible footprints and phased roll‑outs. The most intriguing fact: operators can buy a turnkey, IP‑free package that reduces licensing costs while scaling capacity through modular layouts. The product mixes interactive elements, holographics and pyrotechnic-style effects to deliver family-friendly intensity, and is engineered to retrofit into existing buildings or populate new family zones. Parallel to the product launch, Sally is promoting on‑site factory group tours that expose production capability, demonstrate ride assets and shorten procurement cycles by lowering perceived vendor risk. For regional parks, zoos and cultural attractions, the offering promises faster lead times, clearer total‑cost‑of‑ownership comparisons and simpler integration compared with large bespoke suppliers. Operators should evaluate throughput configurations, maintenance profiles and theming budgets, but for mid-market buyers seeking predictable cost and schedule, this represents a pragmatic option in the dark‑ride supply set.