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Chimelong’s Attendance Surge: Retail Signals from Zhuhai’s Theme-Park Boom

Chimelong’s Attendance Surge: Retail Signals from Zhuhai’s Theme-Park Boom

2025-11-18 parks

Zhuhai, Tuesday, 18 November 2025.
Statista placed Chimelong Ocean Kingdom among the world’s top-attended parks in 2024, underscoring a clear shift: domestic Chinese destination parks now drive massive footfall that can recalibrate regional retail and F&B planning. For retail executives, the most intriguing fact is Chimelong’s 12.63 million visitors — demand comparable with established global brands — signalling strong local penetration and resort-duration stays in the Greater Bay Area. Expect pressure on international operators to adapt pricing, merchandising and omnichannel strategies, and consider multimodal infrastructure and resort retail formats when allocating capital across Asia‑Pacific pipelines. Operational priorities will include capacity-driven assortment planning, seasonality hedging, and guest-experience diversification tied to marine-themed IP. Regulatory attention on animal welfare and safety may affect attraction programming and related retail product lifecycles. This snapshot offers implications for site selection, partner negotiations and inventory cycles; a follow-up will unpack actionable tactics for merchandising, pricing and partnership models tailored to high-volume Chinese resort environments.

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Chimelong’s Attendance Surge: Retail Signals from Zhuhai’s Theme-Park Boom