Orlando, Thursday, 4 December 2025.
Last Wednesday Disney confirmed that Disney Jr. Mickey Mouse Clubhouse Live! will open at Disney’s Hollywood Studios in summer 2026, bringing a fast-paced, interactive preschool stage show that already tested well at Disney California Adventure. For retail professionals, the most intriguing fact is strategic: Disney is explicitly using preschool IP to drive daytime attendance and create new cross-selling windows—showtimes that expand capacity during off-peak hours and curate family-focused F&B and merchandise moments. Operationally this requires targeted investment in stage infrastructure, themed front‑of‑house assets and specialized cast training, and it’ll affect scheduling, labour models and queue-to-sale flows. Read on to understand how this move fits Disney’s wider content-to-experience play (seen in partnerships across Animation Studios and the Disney Destiny cruise programming), what merchandising and promotional touchpoints will yield the highest yield per guest, and which KPIs—dwell time, per‑cap spend and repeat visitation—retail teams should track to capitalise on the new daytime family demand.