Seoul, Friday, 10 October 2025.
Lotte Corporation has signalled a renewed round of strategic investment in the Lotte World complex in Seoul for 2025, prioritising mixed‑use integration across the Tower, adjacent mall and theme‑park assets. For retail professionals, the most intriguing takeaway is that capital allocation—rather than marketing tweaks—will determine the district’s competitive trajectory: decisions on CAPEX, masterplan revisions and operational KPIs will set the timing and scale for park refurbishments, ride and infrastructure upgrades, hotel repositioning and tenancy strategies. Expect a stronger push to align guest‑experience investments with mall revenue management and tower commercial optimisation, as the group seeks higher asset returns within broader portfolio management. Stakeholders should monitor disclosed CAPEX buckets, changes to the site’s leasing and F&B mix, and new performance metrics that reveal whether Lotte prioritises experience‑led spend or short‑term retail yield — each choice carries clear implications for footfall, spend per visit and competitive positioning in Seoul’s attractions and retail landscape.