San Sebastián de los Reyes, Friday, 12 September 2025.
Parque Warner is offering San Sebastián de los Reyes residents single‑day tickets at €28 — less than half the standard €61.90 — for Saturday and Sunday, under a municipal agreement. The limited allotment (up to four companions per resident, exemptions for large families) is sold via a dedicated promotion link and requires proof of residency. For retail and park operators this is a compact case study in localized yield management: a targeted discount preserves headline pricing while driving incremental visitation, ancillary spend and local goodwill during an off‑peak window. Municipal partnerships can soften PR risk and secure regulatory capital, but trade‑offs include diluted per‑capita revenue and the need for capacity controls. Executives should note the tactical value of time‑bound resident blocks for community relations and demand shaping, and analysts can watch whether this model scales or serves merely as a short‑term footfall stimulant with limited revenue lift ahead of peak autumn trading.