Yongin, Tuesday, 14 October 2025.
Everland has extended its K-pop Demon Hunters tie-in into nightly commerce-driving entertainment: last Sunday it launched an 11‑minute singalong fireworks spectacle in Four Seasons Garden that pairs a 24‑metre LED screen, immersive sound and on‑screen lyrics with synchronized pyrotechnics and projection mapping. The park boosted fireworks volume by about 25% to create a “golden gate” sky effect, turning the finale into a concert-like communal moment and supporting an expanded themed zone and 38 limited-edition SKUs aimed at driving evening attendance, dwell time and per‑capita retail spend through year‑end. Operationally the rollout requires changes to crowd flows, staffing and pyrotechnic maintenance and raises regulatory, noise‑management and capital‑recovery considerations for parks near dense urban areas. For retail teams, the activation illustrates how short‑cycle IP spectacles can convert fandom into late‑day revenue and merchandise urgency, while demanding aligned operations, pricing and inventory strategies to capture peak demand without overexposing licensed stock or saturation.