Pigeon Forge, Monday, 29 September 2025.
Herschend Family Entertainment moved quickly after completing its acquisition of Palace Entertainment’s 20 U.S. parks, selling three properties and closing at least one metro‑Atlanta family center, with Malibu Norcross holding its final day on Sunday. The most intriguing fact: roughly 20% of the acquired assets were stripped out within months, signaling aggressive portfolio triage rather than gradual integration. For retail and FEC operators, this highlights a playbook: concentrate capital and management on higher‑margin flagship sites (Dollywood remains priority), eliminate duplicative overhead, and mitigate legacy liabilities tied to pensions, environmental issues and local labor agreements. Short‑term benefits include cost savings and clearer operating focus; risks include community backlash, regulatory scrutiny and transient capacity shocks in regional markets that affect seasonality and revenue forecasts. Investors and acquirers should reassess due diligence checklists, valuation discounts for integration risk, and contract structures to price post‑merger rationalization into future roll‑ups.