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When Rides Become Ecosystems: IAAPA’s Signal to Operators

When Rides Become Ecosystems: IAAPA’s Signal to Operators

2025-08-29 rides

Orlando, Friday, 29 August 2025.
At IAAPA Expo Orlando last November, leading manufacturers coordinated unveilings that point to a strategic shift: attractions are being sold as integrated ecosystems rather than standalone hardware. Highlights for operators and procurement teams included Vekoma’s teaser for a new coaster and a slate of 2025 openings, Accesso’s Passport guest‑management updates, Dronisos expanding drone‑show integrations with Disneyland Paris, Triotech and Seven announcing a multi‑site media‑based attraction using major IP, Reverchon revealing a next‑generation flume and adaptable restraint systems, and Brogent outlining 2025 partnerships plus a lower‑cost flying‑theatre option. Collectively these launches signal tighter coupling of ride mechanics, media content, guest‑flow software and aerial spectacle—an evolution that will affect capital planning, OPEX forecasts, capacity modelling and procurement timelines. The most intriguing takeaway: suppliers are packaging combined tech, IP and operations tools, so buying decisions now require earlier cross‑disciplinary coordination across design, IT and finance to protect throughput and margin and long-term resilience.

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When Rides Become Ecosystems: IAAPA’s Signal to Operators