Grand Prairie, Saturday, 13 September 2025.
Six Flags closed the Labor Day weekend with a notable attendance uptick—August visits rose about 3% year‑over‑year and summer attendance reached 17.8 million—while revenue and in‑park spending declined, driven largely by heavier promotions. The most intriguing fact: early 2026 season‑pass unit sales are pacing ahead of last year with average pass price up roughly 3%, signaling forward‑sell leverage even as per‑cap spend fell. For retail and park operations, that mix shift matters: improved capacity utilization and stronger forward sales can stabilize cash flow, but deeper discounting and weather sensitivity keep margin recovery fragile. Management reaffirmed full‑year adjusted EBITDA guidance of $860–$910 million and is emphasizing product cadence, pricing and pass programs as levers. Expect follow‑up coverage on how merchandising, F&B pricing, and promotion cadence are being retuned to convert higher attendance into sustainable per‑guest revenue as Six Flags balances demand recovery with debt reduction and portfolio optimization.