Yongin, Tuesday, 25 November 2025.
Everland opens a month-long X-mas Fantasy festival starting this Friday, running through New Year’s Eve, combining large décor, daily parades, meet-and-greets, expanded F&B and winter retail lines, and a nightly Netflix K‑Pop Demon Hunters sing-along fireworks show. For operators, the event exemplifies calendarised programming to smooth shoulder-season visitation and lift per-capita spend with limited capital outlay. Operational consequences include extended evening capacity planning, higher energy and entertainment staffing needs, and targeted merchandise assortments timed to impulse purchase windows. Competitive positioning within Greater Seoul is sharpened as rival operators adopt similar seasonal tactics to capture year‑end discretionary spend and visitation. For retail teams, the opportunity lies in SKU curation, timed promotions around parades and the fireworks spectacle, and integrating IP-themed merchandise with experiential zones to increase dwell time. Short-term revenue uplift is likely, but success hinges on seamless evening operations, energy cost management and analytics to convert footfall into repeat shoppers.