sustainability

Guangzhou, Monday, 24 November 2025.
Last Sunday Chimelong Group staged a hands-on rice harvest in Guangzhou to showcase a program that converts safari and theme-park animal manure into fermented organic fertilizer used on community rice plots. For retail professionals, the striking takeaway is operational: combining pathogen-controlled composting with smart-ag tools—drone seeding and intelligent field management—lifted early rice yields by roughly 30% versus smallholder practice while reducing pesticide use and creating experiential CSR content. The event doubled as public education and charity outreach, strengthening local supply-chain relationships and adding provenance-rich storytelling for agrifood and retail channels. Key implementation considerations include feedstock logistics, fermentation and pathogen protocols, nutrient testing, regulatory compliance for on-farm reuse, and multi-site scalability. This case outlines a pragmatic closed-loop model that can lower disposal costs and embodied emissions, deepen community partnerships, and create differentiated, traceable product narratives valuable to retailers pursuing sustainability and farm-to-shelf transparency.

Madrid, Monday, 8 September 2025.
Parques Reunidos has launched a coordinated commercial and sustainability push in Spain, linking Javier Marín’s seven tactical loyalty levers with senior-led HSE and ESG governance to protect margins and boost international and local appeal. Announced this Monday, the customer agenda focuses on segmentation, channel integration, data-driven personalization, local tourism alignment, operational reliability, loyalty mechanics and experience monetization to drive repeat visitation and yield. Simultaneously, the group has elevated sustainability and health‑safety oversight, signaling tighter integration of compliance and risk frameworks into revenue management. For retail and park operators, the strategic takeaway is clear: CRM and loyalty tech procurement decisions now need to account for HSE/ESG reporting, seasonality management and experience monetization models. Expect implications for customer-data platform selection, loyalty partners, HSE consultancy buys and capital allocation across mixed portfolios. The move reframes loyalty not as revenue growth but as a commercial lever entwined with operational resilience and sustainability credentials.